Our client is a leading FMCG (Food and Drink sector) name who are attaining fantastic growth. Their business is truly marketing led and is delighting consumers on a daily basis.

Background & responsibilities

Responsibilities:

To develop and deliver the brand growth strategy in conjunction with marketing units.
To include a 3 year strategic plan, leadership of key category plans to market using category / MU (Marketing Unit) resource and clear input into MU projects / solving key brand issues (eg brand architecture, design equity etc).

Dimensions:
- Delivery of target volume, TTO, GP, %GM and OWC targets
- Delivery of market share aspirations in line with Strategic Plan
- Launch of key initiatives on time and to target commitment
- Management and of category marketing budget in line with plan
- - Involvement in key brand issues (architecture, design, equity)

Ability to deliver ongoing innovation and renovation programme to include all activities from ideation to market readiness (concept development, quantitative / qualitative testing and product qualification), gradually decreasing involvement towards launch.

Strong commercial acumen – Ensures all strategies are financially viable and meeting or exceeding all direct and indirect measures, including top and bottom line growth.

Influencing skills – Bringing strategy to life and making it executable, ensuring a high level of conviction in group strategy across the MU’s. Clear input into MU projects and sharing knowledge of ‘winning formulas’ across markets.

External Supplier Management - getting the best out of external suppliers & the ability to motivate a remote team in order to delivery category objectives on time in full and to ultimately grow the brand.

Monitor and act on competitor activities – Develop defence / welcome plans where competitor activity has pan-European or strategic implications. Share competitive activity across group / MU’s as appropriate.

Key Skills
Consumer understanding
Marketing strategy development
New product development
Marketing activity development, including
Communications – management of creative and media
Packaging design and production
Promotional activity

General skills
Project management
Commercial awareness – previous experience of owning a P&L
The ability to work in a self sufficient manner.
Ability to manage cross-functional teams
Financial literacy
IT literacy

Proven track record of achievement in driving branded growth in an FMCG environment.
Experience in bringing innovation to the market
Experience in projects management ideally with external partners

A desire and ability to work in a pan-European environment is important.

You must have the right to work in the UK

Interested? Then please forward an up to date CV today!