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E-Commerce & Conversion Manager

Job Details

Central Employment are delighted to be recruiting for a eCommerce & Conversion Manager, for a leading online retailer based in the North East. 

Reporting into the Marketing Director, the successful eCommerce & Conversion Manager will manage a team of Digital Content and Online Product Specialists with the focus in continually analyse and improve website performance, proactively increasing revenue through the new Shopify platform.  You’ll also manage key 3rd party relationships with the companies dedicated eCommerce and digital performance/web agencies.

Key Responsibilities of the eCommerce & Conversion Manager:

  • Own Google Analytics – interrogating data, reviewing KPI performance and reporting to Management
  • Conversion rate trends, across channels and devices – desktop, mobile and app
  • Monitor and report on bounce rate across landing pages and site load time
  • In depth understanding of Customer behaviour – device, peak order times, browsing behaviour
  • Product conversion rate and key category performance metrics
  • Funnel data and basket performance analysis
  • Report to the business and work with the companies dedicated web agency to find solutions to issues and proactively improve the customer journey
  • Work with the website agency to establish the most suitable apps to augment the current site and increase revenue
  • Negotiate prices and establish contract
  • Jointly manage relationships with the supplier
  • Test functionality from a UX point of view when new platforms are integrated
  • Report on A/B testing recommended by the website agent
  • Work closely with product uploaders to ensure product copy is optimised
  • Alongside Buying to ensure categories are merchandised to suit trading conditions, navigation reflects current focus and recommended products are kept up to date
  • Manage the Promotional Calendar to ensure all promotions and campaigns are launched correctly across all platforms and track results
  • Oversee 3rd party relationships if appropriate
  • Oversee and own content, product and pricing across various international sites to be tailored and kept up to date
  • Review heat map tools (e.g. Hot Jar or Optomizely) to draw conclusions and roll out recommendations
  • Own the relationship with POQ – from an operational and strategic point of view
  • Proactively report and resolve issues within the App platform
  • Report on performance and flag issues to management
  • UX test new App version releases before being rolled out
  • Ensure all promotions and launches run smoothly across the app
  • Track ROI and key KPIS for offers and promotions
  • Work closely with customer service to monitor changes in performance and establish why
  • Report to the business current performance and any issues
  • Proactively consider ways to gain more and improve reviews and protect current performance
  • Weekly competitor activity benchmarking
  • Reviewing competitor categories
  • Search Platform (Nextopia)
  • Monitor key search terms
  • Work with Product Uploader to Map Nextopia and banners to highly searched products and ensure there are no nil results
  • Inform buyers on key themes and highly searched categories or products

Background/Experience required: 

  • Worked within a B2C, eCommerce and or a Online Retail environment
  • Experience in customer conversion – CRO & SEO
  • Be hands on, lead from the front
  • Experience & proven track record managing an eCommerce team
  • Excellent project, planning, change and time management
  • Experience with website analysis tools – Google Analytics
  • Strong communication, writing and analytical skills
  • Understanding and experience of the Shopify platform
  • Exceptional attention to detail
  •  You will have a proven track record of delivery conversion/sales/profit growth

 

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