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Digital Marketer – PPC Experience

Job Details

Key responsibilities:

  • Own paid search account management responsibility, including but not limited to strategy, regular tasks and monthly deliverables
  • Own responsibility of monthly client paid media spend
  • Ensure that all paid search specific client deliverables are up to required standard
  • Have major contribution to internal department and account team meetings
  • Lead external (client facing) paid search specific meetings
  • Ensure that all client accounts are kept up to date in line with latest industry best practice guidelines and search engine updates
  • Expand department revenues where appropriate through a focus on account development driven by identifying and solving the client’s problems
  • Identify gaps and opportunities in strategy and redefine (with management) when barriers are met or a change in direction is required
  • Any other duties that are deemed necessary by management

The ideal candidate:

  • Account management experience, with multiple clients/industries with proven results
  • Experience managing PPC campaigns and delivering results for clients
  • Proven track record of working to define strategy with clients to help them grow revenue
  • Experience of using analytics tools such as Google Analytics to find actionable insights
  • Hold Google AdWords Advanced Certification
  • Familiarity with marketing attribution models beyond last-click
  • Excellent problem-solving skills and uses their own initiative
  • Ability to recognise when a campaign isn’t working, and knowledge to amend and improve
  • Excellent attention to detail
  • Analytical thinker, with creative flair

Required experience:

  • 2 years’ experience in relevant role

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