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Digital Marketing Analyst

Job Details

We are looking for an enthusiastic individual, who is keen to provide fresh ideas and has a passionate interest in digital communications, to join our fast paced and ever-developing Marketing Department.

The role would incorporate a wide range of responsibilities where the development of SEO and PPC would be a key focus.

Responsibilities

As an integral part of the digital marketing team, you will be responsible for all areas of digital marketing, which will include:

  • Writing informative and effective search engine optimised copy for the website and external blog postings.
  • Overseeing PPC campaigns, monitoring their performance and ROI.
  • Developing and managing the Company’s email marketing campaigns.
  • Managing the Company’s social media accounts, ensuring all copy is relevant for the different platforms.
  • Keeping up to date with SEO changes and advances in social media and advising on new channels and approaches to adopt.
  • Collating and monthly reporting of performance statistics for digital communications across all channels and using these statistics to influence future digital activity.

Key Facts

Title: Digital Marketing Analyst

Salary: Competitive plus benefits

Location: Blackpool

Full Time Permanent Position

What we can offer you:

  • A competitive salary.
  • 33 days paid holiday.
  • A training programme.
  • A Company pension scheme after a minimum of two years’ service.
  • A pension scheme under NEST.
  • Discounted gym memberships.
  • Cycle to Work scheme.
  • Long service awards.
  • Private Healthcare Scheme after a minimum of one years’ service.
  • Life Insurance after a minimum of two years’ service’.

Ideal Candidate

Ideally we would like you to have:

  • Excellent written communication skills.
  • Good analytical skills.
  • A ‘can do’ attitude.
  • A good understanding of IT.

It would be advantageous if you had:

  • Previous experience with SEO & PPC campaigns.
  • Some understanding of HTML.
  • Adobe PhotoShop & Illustrator experience.
  • European language skills.

 

 

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