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Digital Marketing Executive

Job Details

Duties and Responsibilities

Reassured are one of the leading life insurance brokers in the UK, helping over 54,000 people protect their families each year.  We have grown 20% compared with 2015 and by 2019 want to protect 180,000 families each month.

Reassured are currently undergoing an expansion programme to become the UK’s leading Insurance broker and as part of this growth, our offices will be relocating to Belvedere House, Basing View, Basingstoke in a couple of months – our new office is currently being refurbished to our specifications.

In order to help fuel this growth, we are launching our marketing department with the aim to generate over 120,000 customer enquiries each year. We’re looking for an experienced Digital Marketing Executive to manage a range of affiliates as well as analysing and advising on a variety of marketing sources. This is an exciting opportunity for the right individual to make their mark within a large organisation.

Main Responsibilities:

  • To manage our internal e-mailing program including data segmentation and analysis to drive optimisation
  • To manage all of our affiliate relationships including meeting their reporting needs
  • Monitor results, analyse key website metrics and provide recommendations and strategies for continued improvement
  • Coordinate campaign activities relating with our internal development team

Skills and Experience

• Extensive experience in a similar role, with a proven track record of delivering successful digital marketing campaigns (in-house or agency)
• Significant experience in e-mail marketing including with e-mail platforms such as dotmailer, campaign monitor or smart focus
• Experienced in the concept of A/B split testing
• Relationship management skills
• Very strong analytical skills
• Excellent reporting skills with a proactive approach
• Ability to work to tight deadlines and deliver results
• Outstanding organisational skills, attention to detail and the ability to prioritise
• Excellent written and verbal communication and literacy skills

Benefits

• Private Medical Insurance
• Monthly incentives (Past incentives have included a meal at a top Gordon Ramsay Restaurant, a day at a Spa or a track day driving a supercar)
• Childcare Vouchers
• Pension Scheme
• Management Development Programme

Reassured Ltd is an Equal Opportunity Employer with a strong commitment to the achievement of excellence and diversity among its employees.