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Digital Marketing Manager

Job Details

We are looking for a Digital Marketing Manager for our Client who is a household name in the financial market with established products. You will develop, implement, track and optimise digital marketing campaigns. With a strong grasp of current marketing tools/ strategies you will be able to lead integrated digital marketing campaigns from concept to execution and working with other teams launch campaigns on time and on budget.
Responsibilities:
  • Plan and execute all digital marketing campaigns including web, SEO/SEM, marketing database, email, social media and display advertising
  • Design, build and maintain social media presence across all digital channels
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimise user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Key Requirements:
  • Minimum degree level education in marketing
  • Proven experience in digital marketing including SEO/SEM management, social media, advertising campaigns, optimising Google Adwords
  • Strong knowledge of website analytics and ad serving (Google Analytics, NetInsight, Omniture, WebTrends, DART, Atlas)
  • Experience in user funnels, optimising landing pages, multivariate and A/B testing
  • Working knowledge of HTML, CSS, and JavaScript constraints and development
  • Creative, analytical and data thinker with ability to identify target audiences and devise engaging campaigns
This is a fantastic opportunity for the right candidate.
** YOU Personnel is an independent Recruitment Agency. We provide recruitment solutions for PERMANENT, CONTRACT AND TEMPORARY staffing requirements. **
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