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PPC Search Specialist

Job Details

Reassured Ltd is the largest non-advised life insurance intermediary in the UK with established locations in Basingstoke, Portsmouth, Southampton, Manchester, Bristol, Brighton, Bournemouth and Chester. We are an ever-growing company seeing a headcount growth of over 1000 employees and successfully launched 4 new sites in 2020. Growth continues to be our theme in 2021, with new Advised business offerings, a growing sales team and support team across the entire business with further ambitions to open new locations across the UK. We arrange over 15,000 new customer life insurance policies per month with leading sales conversions and customer satisfaction metrics. The business is outbound, B2C sales from internet generated customer enquiries.

We are the 2019 BESMA Sales employer of the year, 2019 BESMA Sales team over 50 people of the year & Inspire 19 employer of the year. In 2018, Reassured was awarded the Princess Royal Training Award for outstanding achievements in on boarding and developing our employees. We have also just been voted number 12 on Sunday Times’ best Companies to work for in Mid Size Business category.

The marketing department at Reassured is anything but ordinary. Not only do we provide the marketing to grow our own life insurance business, we also operate as a digital agency working with some of the UK’s largest insurance brands.

You’ll be joining a rapidly growing team of technical & creative people with an annual marketing budget of £35 million.

We are looking for an experienced PPC Search Specialist to aid the generation of over 800,000 customer enquiries each year. The role includes contributing to the overall Paid search strategy with an annual budget of over £5 million.

Key Responsibilities

Help develop Reassured’s Paid search advertising strategy and plans, growing profitable lead volume from search channels.

Plan growth strategies for all of Reassured’s products on paid search channels.

Deliver lead volume growth, whilst balancing Cost Per Lead and Revenue Per Lead KPIs.

Contribute to the evolution of our PPC Strategy.

Manage on a daily basis, specific areas of our PPC campaigns, which you will control. This will include constant optimisation and expansion in order to drive growth.

Monitor results, analyse key website metrics and provide recommendations and strategies for continued improvement.

Creation of landing pages and setting up of multivariant tests to improve web conversion.

Coordinate campaign activities relating to PPC with our internal development team.

Help to efficiently manage the £5 million+ PPC advertising budget.

Develop creative and landing page optimisation test plans to improve paid search website conversions.

Develop ongoing testing plans and processes

Constantly optimise and expansion paid search channels in order to drive profitable growth.

Monitor, analyse and report results against key website metrics and KPIs to provide the business with insights, recommendations and strategies for continued improvement.

 

Essential Skills and Experience

Essential:

Passionate about all things digital.

At least 18 months’ experience in a similar role, with a proven track record of delivering successful PPC campaigns (in-house or agency).

Experience in all aspects of paid search media including Google AdWords, Bing, Display and YouTube.

Experience of multivariant landing page testing.

Experienced in Google Analytics.

Very strong analytical skills.

Excellent reporting skills with a proactive approach.

Ability to work to tight deadlines and deliver results.

Outstanding organisational skills, attention to detail and the ability to prioritise.

Excellent written and verbal communication and literacy skills.

Desirable:

Certificated in Google Analytics.

Certified in Google Adwords.

Key Competencies:

Reporting skills with a proactive approach.

Excellent interpersonal, verbal and written communication skills.

Excellent time management skills and the ability to meet deadlines.

Excellent attention to detail.

Ability to work to tight deadlines and deliver results.

Required Skills: 18 Months Experience, delivering successful PPC campaigns
Time left to apply 46 days


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