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Regional Marketing Executive

Job Details

Central Employment are seeking a Regional Marketing Executive to work on a fixed term assignment for circa 6 months.  We are delighted to be working with a Consumer led organisation with a national reach.

Key Responsibilities of the Regional Marketing Executive: 

  • Regional marketing campaigns and activity plans are implemented to drive sales growth.
  • Actively drive sales growth through a full mix of marketing and PR/sales promotion activity
  • Assist Sales Managers and their wider team to effectively implement local marketing strategies and campaigns to drive appointment and sales targets
  • Support and deliver key projects using the full marketing mix including point of sale, direct mail, merchandising, events and email campaign planning
  • Co-ordinate newsletters and event marketing material for regional sites,  ensuring customers and owners are aware of events and promotions that are targeted to their specific needs
  • Report on marketing spend versus sale for your relevant parks to demonstrate ROI
  • Day to day budget management for marketing communication for your chosen parks
  • Purchase order management for marketing spend
  • Compile and distribute performance reporting for the parks you are responsible for
  • Implement compelling and correct product descriptions and information for your designated parks and regions on the companies’ websites
  • Support the Marketing Manager on projects that may arise
  • Attend and co-ordinate events and promotional activities to drive local sales
  • Brief and co-ordinate media agencies and creative agencies

Key Experience required:

  • Structured approach to work and have the ability to plan effectively within timescales
  • B2C Marketing experience across the full Marketing mix including digital media
  • Circa 2 yrs relevant experience in marketing services based role
  • Analytical skills
  • Good communication skills – written & verbal
  • Marketing agency management
  • Professional approach to work and relationships that meet the companies’ core values
  • Proactively establish and maintain effective working team relationships with all support departments
  • Excellent organisational skills
  • Relevant marketing qualification
  • Experience in an equivalent marketing role – ideally a Marketing Executive / Services or in Digital Services

 

 

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