Bookmark are recruiting a great new opportunity for a Marketing Manager to lead on the development of Marketing activity specifically targeting the student market. Working for this hugely successful services organisation who need a Marketing Manager to focus on a previously under-supported area of their business which services the student market and needs support developing the brand, building customer engagement and improving opinions.
The Marketing Manager’s role will have a number of key areas of focus but first and foremost the requirement is to drive engagement with student communities to improve the image of a brand thereby turning negative interactions into positive ones. Key to this will be utilising various social channels to communicate and engage with key audience groups to understand customer pain points and develop effective ways to combat these and improve overall service that customers receive. You’ll look into issues with their App propositions and work with development teams to aid improvements of the App and ease of use for students.
You’ll also look at opportunities to develop partnership relationships with external brands to supply complementary products to customers which will improve their overall service and help aid commercial performance.
Further to this you’ll to build on established relationships with the universities, reinforcing the benefits the companies products to their students and the commercial benefits to the universities themselves.
This is a fairly unique opportunity which offers great scope to get involved in some innovative marketing activity, ideally, you’ll have exposure to youth or student marketing and be digitally savvy understanding how to effectively utilise social media to channels to develop positive brand interactions and overcome any negative sentiments. Any experience of working on developing Apps and partnership marketing would be a plus!
The role is office based however there are flexible working opportunities and some travel will be expected so being able to drive is essential.
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