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Technical Marketing ​Specialist

Job Details

VANRATH Sales & Marketing are recruiting a Technical Marketing Specialist for a market leading, innovative learning software provider, based in Antrim.

This is an exciting opportunity to join an agile marketing team, to assist customer marketing programs across a global software portfolio.

The Technical Marketing Specialist will encourage product use, while offering complementary products, promoting customer satisfaction, ​and supporting the renewals process.


  • Setting up​ ​marketing​ ​automation​ ​workflows​ ​for​ ​customer adoption​ ​and​ ​retention
  • Management​ ​of​ ​target​ ​list​ ​segments,​ ​ensuring ​effective​ ​targeting
  • Ensure​​ ​global​ ​best​ ​practices for​ ​email​ ​communication, as​ ​well​ ​as​ ​data​ ​governance standards.​
  • ​Conduct​ ​​quality​ ​control​ ​checks,​ ​ensuring​ ​that creative​ ​conforms​ ​to​ ​industry​ ​best​ ​practices​ ​for​ ​deliverability​ ​and​ ​customer engagement
  • Development​ ​of​ ​re-engagement​ ​programs​ ​to​ ​comply​ ​with​ ​email​ ​sending​ ​regulations and​ ​to​ ​keep​ ​data​ ​integrity
  • Working​ ​with ​Demand​ ​Generation​ ​&​ ​Sales​ ​teams​ ​on​ ​tailoring​ ​effective​ ​scoring models
  • Monitor, test and report on marketing automation metrics.
  • Develop​ and ​manage internal how to guides in relation ​to marketing​ ​data​ ​management​ ​and​ ​email​ ​sending
  • Support​ marketing​ objectives​ to​ create​ a​ consistent​ user​ experience​ across​ all channels

The Ideal Person

The ideal candidate must be able to display the following

  • A minimum of 2 years technical marketing experience, strong in email marketing
  • Working knowledge of using data and analytics to drive marketing activities
  • Marketing​ ​experience​ ​within​ ​a​ ​customer​ ​retention role, preferably for a software service provider
  • Educated to​ ​degree​ ​in​ a ​Marketing ​related​ ​subject
  • A good communicator, who can adapt to understand different teams internally / externally
  • A self starter, intuitive, able to work autonomously.
  • High attention to detail, ability to work to at pace with accuracy.
  • Strong user of IT systems and packages.


  • Highly competitive salary – dependent on relevant experience
  • Company contribution pension plan
  • Private health care
  • Training & Development
  • Free gym membership
  • Free healthy foods, tea and coffee
  • Free on-site parking.

For further information on this vacancy, or any other Sales or Marketing jobs in Belfast or wider Northern Ireland, please apply via the link on this page or contact Marty Caskey in the strictest confidence on 02890 330250.

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