Job Details
Position: Ecommerce Manager (DTC)
Location: West London
Package: £70,000 – £80,000 + Benefits
Lime Talent are partnering with a globally recognised FMCG business to recruit an Ecommerce Manager to lead and accelerate their UK Direct-to-Consumer strategy across an iconic portfolio.
This is a high-impact, commercially accountable role where you will own the end-to-end DTC ecosystem — driving revenue growth, profitability and digital transformation across the UK market.
As Ecommerce Manager, you’ll take full ownership of the DTC channel’s sales and gross profit ambitions, shaping a best-in-class direct-to-consumer model that sits at the heart of the company’s wider ecommerce vision.
You’ll operate at the intersection of Marketing, Sales, Demand Planning, Finance, Supply Chain and Global DTC teams — aligning local execution with global capability while ensuring the UK channel delivers strong, sustainable commercial performance.
This role suits a strategic, data-led and consumer-obsessed digital leader who can balance long-term roadmap development with hands-on trading excellence.
Key Responsibilities
Lead DTC AOP planning, forecasting and monthly commercial reviews
Develop and execute a multi-year DTC growth roadmap aligned with UK and global priorities
Define the strategic role of DTC within the broader omnichannel ecosystem
Own the end-to-end consumer journey — optimising conversion, AOV, retention, subscriptions and CRM
Deliver impactful activation plans across paid media (SEM, SEO, paid social, affiliates, influencers, display, retargeting)
Partner with Brand and Global teams to execute campaigns, launches and promotions flawlessly
Lead UK CRM and retention strategy, driving lifecycle performance and personalisation
Track and interpret core DTC KPIs, translating data into actionable insight
Ensure operational excellence across forecasting, stock, fulfilment and LSP performance
Build robust P&Ls, financial models and business cases to strengthen channel profitability
Act as the DTC lead within UK leadership forums, influencing cross-functional decision making
Develop digital capability across the business and champion a growth-driven culture
About You
Previous experience in ecommerce or DTC, ideally within FMCG or consumer goods
Proven track record delivering growth across the consumer decision journey
Strong commercial acumen with experience owning revenue and profit targets
Highly analytical — confident using GA, Power BI or similar (SQL advantageous)
Experience in forecasting volumes/orders and managing logistics service providers
Strong understanding of ecommerce architecture, CMS platforms and technical setup
Entrepreneurial mindset suited to a fast-paced, high-growth environment
Comfortable influencing senior stakeholders across local and global teams
Cross-functional exposure (marketing, supply chain, finance, category or shopper) is advantageous
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Lime Talent
Lime Talent is a search firm specialising in FMCG and consumer products. We are based in Wimbledon, London, recruiting for companies all over the UK and internationally. We match high quality candidates to businesses of all sizes, from small start-ups to leading blue chip brands.