Job Details
Job description
Horticulture Sales Manager
South England
Hybrid with Travel
Passionate about horticulture?
Love building commercial relationships around high-quality plants?
Ready to lead a sales team and shape the future of a growing wholesale business?
This is a fantastic opportunity to take ownership within a well-known business, working with horticulture crops across the UK and Europe. You’ll sit at the heart of a fast-moving horticulture business, leading people, shaping strategy, and helping bring exciting new plants and varieties to market.
What’s in it for you?
Senior commercial role in a respected horticulture and plants business
Competitive salary and package
The chance to lead and shape a growing wholesale division.
High level of influence across sales, product range and marketing
Work with exciting new plant varieties and product development.
The Role
You’ll lead all sales activity across the South of England. This is a hands-on leadership role, combining customer management, commercial planning, and team leadership.
You’ll work closely with Finance, Supply Chain, Sales, Production and Technical teams to make sure the right plants are produced, priced, and sold profitably, while developing long-term customer partnerships across the horticulture sector.
Day-to-day you’ll be:
Leading, coaching and managing the wholesale sales team.
Owning and growing key customer accounts across horticulture and plants
Developing sales plans and account strategies to drive revenue and profitability.
Setting and managing pricing in collaboration with Finance and Supply Chain
Preparing budgets, forecasts, and performance reports
Monitoring customer performance and spend potential.
Working with Trees and Liners teams to build and manage the product portfolio.
Driving new product development (NPD) and launching new plant varieties
Visiting customers around 2-3 days per week, including overnight stays
Tracking competitor activity and market trends in horticulture
Delivering the wholesale marketing plan – trade shows, open days, catalogues, and social media
Representing the business at key UK and European horticulture events
This role isn’t about ticking boxes; it’s about building a profitable, future-focused business built around great plants, great people, and strong customer partnerships.
About You
Proven experience selling to commercial nurseries, whether that’s plants, growing media, fertilisers, substrates, or other horticultural products.
A strong background in managing key accounts and building long-term customer relationships.
Experience working with pricing, budgets, forecasts, and profit margins.
Commercially minded, with a genuine interest in plants and the wider horticulture market
Comfortable travelling regularly and staying away from home when needed.
A confident communicator who builds trust with customers and works well with internal teams.
What’s Next?
For an informal chat, please call me, Sarah, on 01780 480530, email sarah@morepeople.co.uk, or message me on LinkedIn.
Don’t worry if your CV isn’t fully up to date, just send what you’ve got, and we’ll take it from there.
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MorePeople
Working across the supply chain in food, horticulture and agriculture We are a specialist recruitment business providing permanent and interim recruitment solutions for businesses operating in the food, horticulture, agriculture and garden industry supply chains. Our clients range from 'own label' suppliers to blue chip brands. MorePeople was founded in 2000 by two passionate foodies with vast experience of working in the industry - Guy Moreton and Peter Hunt. Now a team of 35 comprising a mixture of extremely knowledgeable ex-industry professionals and professional recruiters who are passionate about the sector. The team is committed to offering the best recruitment service for all professional roles within the sectors in which we operate.