Area Sales Manager

Job Details

We are seeking an experienced and driven Area Sales Manager to lead and grow our presence across Cumbria. This is a field-based role focused on delivering sustainable sales growth, strengthening customer relationships and driving performance across the region.

You will take ownership of your regional sales plan, working closely with internal teams and customers to maximise opportunities and ensure exceptional service delivery. As a visible representative of the business, you will play a key role in building long-term partnerships and identifying new avenues for growth within Cumbria.

This is an excellent opportunity for a commercially minded sales professional who thrives in a fast-paced environment and is passionate about delivering results while maintaining high standards of customer engagement.

THE COMPANY

Caterite Food & Wineservice Limited is a leading food and drink wholesaler based in the Lake District with locations covering Cumbria, the North East, North West England and Scotland operating several specialists sites with multiple departments and shift patterns with over 250 employees across.

Caterite Food & Wineservice Limited has worked hard to establish an enviable reputation for supplying customers with top-quality goods exactly to order, all delivered at competitive prices as part of a fast, friendly and efficient service in which extra is standard.

At Caterite, we are proud of our heritage as a family-owned business and now part of METRO, we’re backed by one of the world’s leading food wholesale specialists. METRO is an international specialist in food wholesale.

KEY RESPONSIBILITIES

Work to a regional sales plan to deliver sustainable growth in line with wider sales and business goals

Build, maintain and grow strong relationships with key customers across the region.

Conduct regular customer visits to identify opportunities, resolve challenges and strengthen partnerships.

Monitor market trends, competitor activity and customer feedback to inform the Team.

Deliver accurate sales forecasts and performance reporting in a timely manner.

Collaborate closely with internal teams including Commercial, Finance and Operations to ensure effective execution.

Act as a brand ambassador, representing the business at customer meetings and industry events.

Drive a high-performance, customer-focused approach within the region.

Ensure compliance with policies and promote a safe working environment.

Support an inclusive and respectful culture in all interactions.

Travel regularly across the region to meet customers and attend events as required.

Attend Sales meetings at Head Office (Embleton).

REQUIREMENTS

Proven track record in a field-based sales role, ideally within the foodservice or related industry.

Strong commercial awareness with experience of delivering against targets.

Excellent relationship-building and account management skills.

Ability to identify and convert new business opportunities.

Strong organisational and time management skills, with the ability to work independently.

Confident communicator with strong negotiation and influencing abilities.

Experience using systems and reporting tools.

Full UK driving licence and willingness to travel regularly across Cumbria.

A proactive, results-driven mindset with a focus on customer service.

HOURS & BENEFITS

Discounted company shopping account

£500 refer-a-friend scheme

28 days holiday plus day for birthday

Company pension (People’s Pension)

Long service award

Schedule: Monday to Friday 8.30am to 5.00pm with flexibility to meet customer requirements

Location: Field Based

Job Type: Full-time

Expected hours: 40 hours per week

Work Location: In person.

Please apply by emailing your CV and cover note to melanie.kaleinikas@caterite.co.uk

Please also include in your email which job position you are applying for.