Area Sales Manager

Job Details

The Vacancy

About this Role
Are you an experienced Area Sales Manager or an aspiring sales professional ready for a bigger patch? This Area Sales Manager role within Dawsongroup Truck and Trailer is all about growing relationships, placing assets smartly, and helping customers move away from ownership towards flexible rental solutions.

You will be responsible for developing new business across your area while working closely with branch teams to maximise fleet utilisation and long-term value.

Win new customers through proactive prospecting, networking, and referrals.
Grow asset rental across contract hire, term rental, transient rental, and finance solutions.
Build a strong, sustainable pipeline that supports revenue and utilisation targets.
Work collaboratively with Contract Hire Managers and branch leadership.
Represent Dawsongroup locally at customer meetings and industry events.

About You

You do not need to tick every box to apply. If you bring curiosity, resilience, and a genuine interest in sales, we would like to hear from you.

Comfortable building relationships and opening conversations with new customers.
Motivated by long-term partnerships rather than quick wins.
Organised and confident managing multiple opportunities at once.
Open to learning new products, systems, and ways of working.
Experience in asset rental, transport, logistics, or field sales is useful but not essential.

About Us

Dawsongroup Truck and Trailer is part of Dawsongroup, a family business founded in 1935 and operating in asset rentals since 1974. We are recognised as a market leader in truck and trailer rental, contract hire, and smarter asset strategy.

Over 50 years of asset rental expertise and 90 years as a family business.
A focus on smarter asset strategies that support customer growth.
Strong values rooted in integrity, collaboration, and accountability.
Investment in people, fleets, and long-term customer relationships.
A business that values potential, not just past experience.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

About Your Future

We believe careers should grow alongside the business. This role offers genuine progression, support, and development in a stable and ambitious organisation.

Funded training and clear internal progression pathways.
Up to 25 days leave including your birthday, plus bank holidays, and up to 10 additional days through service and purchase schemes.
Life assurance, wellbeing support, and cycle to work schemes.
Long-term incentives and recognition for contribution.
A supportive sales culture focused on teamwork, not lone working.

If you want to take your career forward with an asset rental business that values people as much as performance, we would love to hear from you. Join Dawsongroup and discover how far your potential can take you, because our people are our greatest asset.

The Company

Dawsongroup truck and trailer have been providing specialised contract hire to customers for more than forty-five years. Even now, the team is rapidly expanding and they’re looking for passionate people with an eye for career progression and development.

The Benefits

Luxury

Luxury seasonal staff gifts

33 days

33 days paid leave per year (including bank holidays)

Life assurance

Life assurance x2 annual salary

Support

Employee networks, mental health support and Wellbeing teams across the business to support you at work and outside work

Employee Participation Bonus Plan

Long term company performance related bonus for all employees

Progression

Nationwide and global progression opportunities