Area Sales Manager

Job Details

Job Introduction

Covering Cheshire & North Wales, our new Area Manager will be responsible for new Business Development as well as managing our key customer accounts. You will be instrumental in growing the Groundforce portfolio across this region.

This unique position requires you to be providing a balanced and multifaceted approach to driving sales growth and maintaining strong customer relationships. You will play a crucial role in generating leads, nurturing relationships and driving sales growth through self-driven pro-active activity.

Postcodes you will cover:

Chester: CH1-99
Liverpool: L1-3, L7, L8, L15-19, L24, L27, L35
North Wales: LL1-34, LL41-78
Wigan: WN1-8
Crewe: CW1-12
Stoke-On-Trent: ST7, ST8, ST13
Shrewsbury: SY10-14
Warrington: WA1-12, WA55, WA88

Key Responsibilities

Generate leads by proactively identifying and reaching out to potential customers, including selected existing customers, through telesales and other outreach strategies
Build, nurture and develop relationships with clients to understand their equipment needs.
Effectively promote our products and services creating sales opportunities and to contribute to the overall success of the business
Maximise revenue and profit by developing and managing a portfolio of accounts, projects, and prospects
Hold regular reviews with the Regional Manager to measure revenue performance and sales approach effectiveness in the region or focus area
Cold call and warm call interactions
Take a self-driven and proactive approach to seeking and developing new accounts, ensuring a continuous pipeline of opportunities
Always ensure high levels of customer satisfaction by understanding client needs, addressing concerns, and providing tailored solutions
Leverage a strong and proven sales background to effectively manage and grow existing accounts. This may involve spending time on construction projects for product demonstration solutions that enhance productivity and/or improve safety performance and best practice
Ensure you are following Health and Safety practices both on our sites and on our customer sites
Provide holiday and/or sickness cover on the Hire Desk as and when required

What We’re Looking For

Experience in equipment rental, construction or similar industries
Hands on and willing to get stuck in with a flexible ‘can do’ attitude, remaining calm under pressure
Driven, self-sufficient, proactive and motivated
Good problem-solving skills
Track record of achieving sales or business development targets.
Strong telesales skills for lead generation and relationship building
Demonstrated ability to maximize revenue and profit through proactive customer management
Excellent communication, negotiation, and interpersonal skills
Adaptability to balance business development and account management responsibilities effectively
Transparency of activity to key stakeholders utilising the CRM system
A genuine passion for driving sales growth, building lasting customer relationships that thrives in a dynamic, hybrid role

What We Can Offer You

Competitive salary
Competitive bonus scheme
Salary sacrifice pension
Company car
25 days holiday, plus bank holidays
Additional holiday purchase scheme
Free Tool Hire
Life Assurance cover 3x salary
Share save scheme
Eye care vouchers
Recommend a friend scheme
Learning & Development – commitment to upskilling and developing our people, structured in house training available alongside external training where required
Cycle to work scheme
Long service recognition
My Vp discounts – a variety of discounts and rewards on thousands of well-known brands
Discounts on HP products
EE mobile contract discount offers
Gym discounts
Health Shield (discounted premiums on health care cash plan)
Employee Assistance Programme
Virtual GP Service
Will Writing & Funeral Concierge Service
Regit Assist 24/7 accident helpline – free joining
All the above benefits are managed through our Employee Engagement Platform – Spotlight

A Little Bit about Us

Groundforce is the market-leading rental provider of excavation support systems and specialist products for the water, civil engineering, and construction industries. With a remarkable 60-year heritage, we offer comprehensive shoring and related services.

Operating under the Groundforce banner, we provide a wide range of solutions, including shoring, piling, construction training, temporary bridging, and more. Our goal is to be the convenient one-stop shop for “total solutions” in the construction and civil engineering industry.

At Groundforce, we pride ourselves on our divisions, including Groundforce Shorco, Piletec, Stopper Specialists, Groundforce Bridge, and Groundforce Training Services. We continually invest in acquiring associated businesses to enhance our product portfolio and offer reliable and high-quality equipment for our customers.

Excellence is our priority. We hold ISO 9001, 14001, and OHSAS 18001 certifications, demonstrating our commitment to quality, environmental stewardship, and safety.

Join Groundforce, where we deliver exceptional support, innovative solutions, and outstanding customer service. Apply today and be part of our team that takes pride in our industry-leading position.

Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.