Head of Marketing

Job Details

This is a high-impact role for a strategic leader who thrives on variety and can manage multiple projects within a fast-paced commercial environment.

We are looking to recruit a dynamic and visionary B2B Head of Marketing with B2B and B2G experience to lead the Marketing strategy for Sepura to drive business growth.

The Head of Marketing will deliver all Marketing activities at Sepura which are wide-ranging covering internal and external communications through to thought leadership pieces, Product Marketing, content and digital management, PR and events.

Come and join Sepura Ltd at an exciting time of growth and progress your career within this innovative technology company, based in Waterbeach, Cambridge.

Role

The Head of Marketing will play a key role in driving and developing the Marketing function and strengthening Sepura’s presence in the market. You will:

Strategy

Drive the company strategy, vision and values internally and externally
Develop and implement strategic multi-channel marketing plans and brand strategy to align with business growth objectives
Deliver a mix of strategic vision and day-to-day execution
Drive the planning and promotion of sales activity based on market analysis, product solutions portfolio and customer research
Manage the internal and external communications strategy including media monitoring, and analysis. This includes the planning and execution of public and analyst relations strategies.
Create compelling messaging that both elevates and creates greater awareness of the brand to customers and the wider market.
Ensure the effectiveness of social media, content and digital marketing campaigns, both locally and internationally.
Manage and develop cost effective relationships with external agencies and media partners.
Ensure high-quality communications both internally and externally
Become knowledgeable on Sepura’s product portfolio to maximise the impact of marketing activities
Develop and lead demand generation campaigns from thought leadership to market qualified leads that are progressed by the sales organisation.

Public Relations and Brand

Strategic management of Sepura’s image and reputation, building sustainable relationships with external stakeholders (Press, Government Affairs)
Ensure our website, news stories, videos and content are engaging and technically correct
Ensure the Sepura brand is strong, consistent and up to date across all marketing collateral
Collaborate with cross-functional teams regarding brand messaging
Deliver presentations, press releases and thought leadership at trade events

Budget

Manage within the marketing budget and ensure effective allocation of resources and maximise company return on investment for all activities

Reporting

Plan, monitor and report on marketing activities and events, ensuring ROI
Establish and track marketing KPI’s and reporting on progress
Analyse and report on market trends and competitor activity

Team management

Lead and manage the marketing team, providing coaching, support, and development opportunities.
Foster a culture of innovation, collaboration, and accountability
Act as a positive role model – an ambassador for the Company’s reputation and excellence

There is no such thing as a typical day here at Sepura. You will be supported by your manager and team, as well as collaborating with other departments across the business and regional offices around the world.

This job involves some travel so the successful applicant will ideally have a full, clean driving licence, own car, and valid passport. There will also be some occasional international travel so a passport will be required.

What you need to succeed:

Qualifications

Degree qualified
A recognised marketing qualification

Experience and Skills

Proven experience & track record of success in a strategic B2B & B2G marketing role, ideally within a technology-based industry
Skilled in messaging and creating compelling value propositions.
Experienced in leveraging public relations to drive brand awareness and thought leadership.
A strong presenter who can be an advocate for the Sepura brand at public events.
Previous experience of working within a wireless or critical services industry is preferred
Strong analytical mindset with experience using data-driven decision-making to optimise marketing campaigns, track ROI, and refine go-to-market strategies
Creative thinking and excellent stakeholder management skills to engage, influence, and manage relationships with senior stakeholders, ensuring alignment and buy-in
Experience of developing and maintaining effective CRM systems
In depth knowledge of analytics, general marketing metrics and reporting
Ability to moderate and compromise between conflicting demands
An understanding of search engine optimisation
Excellent written and verbal communications skills along with excellent presentation skills
Exceptional organisational skills and the ability to manage multiple projects simultaneously.
Strong IT skills including Word, Excel, PowerPoint and InDesign, image editing and video production
The ability to work independently while collaborating with multiple senior stakeholders
Up-to-date with the latest trends, tools, and best practices in digital marketing and social media, ensuring strategies are innovative and effective
Budgetary and financial experience
Strong leadership and cross-functional collaboration skills
Team management experience with the ability to foster a culture on continuous improvement and innovation