Job Details
Job description
Business Development Manager
Horticulture Nursery
Warwickshire (commutable to site)
Are you a commercially driven horticulture professional who thrives on winning new business and building long-term relationships?
Do you enjoy taking a high-quality product with a loyal following and turning it into a proactive, scalable sales operation?
Looking for a role where your success directly shapes the growth of the business – and where results are genuinely rewarded?
What’s in it for you?
A newly created, high-impact commercial role at the heart of a major growth phase
The opportunity to help scale a respected nursery
Real autonomy to build structure, relationships and momentum from the ground up
Competitive salary with performance-based incentives linked to growth
The chance to represent a product and business with genuine horticultural credibility
The Role
This established Midlands-based trade nursery is entering an exciting new chapter, with real growth opportunities and significantly increase production capacity and market presence.
This brand-new Business Development Manager role has been created to lead the commercial charge.
Historically driven by product quality and long-standing customer loyalty, the business is now ready to introduce a proactive, structured approach to sales and customer development. You’ll be responsible for driving new business, nurturing existing accounts, and turning passive demand into sustained commercial growth.
This is a hands-on, relationship-led role, ideal for someone who understands the horticultural trade and thrives on building something with real momentum.
Key Responsibilities
Proactively growing the customer base
Building strong relationships with landscapers, contractors and garden designers
Opening new trade accounts and increasing spend from existing customers
Following up inbound leads and converting them into active trade accounts
Creating and executing a structured sales plan to increase customer numbers and average order values
Delivering a premium, consultative service, including bespoke product sourcing for key clients
Representing the business at trade shows, networking events and customer meetings
Working closely with the Managing Director and wider team to align commercial growth with operations and production
Helping shape the commercial direction of the business as it scales
About You
This role suits someone with genuine commercial hunger and strong horticultural credibility – a doer who enjoys being out in the market, building relationships and delivering results.
You’ll ideally bring:
Strong horticultural knowledge and the confidence to speak credibly
A proactive, energetic and resilient mindset
Proven ability to win new business and grow existing accounts
Comfort working across phone, site visits, trade events and accommodating customers
A relationship-led sales style with clear commercial focus
Ambition to grow alongside a business on an exciting upward trajectory
What’s Next?
Apply below or contact Brian on 01780 480530 or brian@morepeople.co.uk, or drop me a message on LinkedIn for a confidential chat.
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MorePeople
Working across the supply chain in food, horticulture and agriculture We are a specialist recruitment business providing permanent and interim recruitment solutions for businesses operating in the food, horticulture, agriculture and garden industry supply chains. Our clients range from 'own label' suppliers to blue chip brands. MorePeople was founded in 2000 by two passionate foodies with vast experience of working in the industry - Guy Moreton and Peter Hunt. Now a team of 35 comprising a mixture of extremely knowledgeable ex-industry professionals and professional recruiters who are passionate about the sector. The team is committed to offering the best recruitment service for all professional roles within the sectors in which we operate.