Internal Sales Administrator

Job Details

The Opportunity

This is a great opportunity to work for a leading Audio Visual company as Sales Administrator.

You will provide proactive administrative and commercial support to the sales team, with a primary focus on creating and managing quotations, processing orders, and directly engaging with customers. The role plays a key part in driving sales performance by ensuring opportunities are progressed, followed up, and converted into orders.

Key Responsibilities:

Sales Administration Support

Provide day-to-day administrative support to the sales team
Maintain and update CRM system with opportunities, quotes, and client interactions
Assist with preparation of proposals, tender documents, and client submissions
Ensure all documentation is accurate, professional, and delivered on time

Quotation Creation Management

Prepare detailed and accurate AV quotations based on sales input and system designs
Source pricing from suppliers and ensure competitive, commercially sound costings
Maintain and update pricing templates and quote formats
Track all quotations, revisions, and client responses
Ensure margin control and alignment with company pricing strategy

Customer Engagement Sales Support

Proactively follow up on quotations with customers to drive conversion
Engage directly with clients via phone and email to handle queries and provide updates
Build strong relationships with customers to support repeat business
Identify opportunities to upsell or add value where appropriate
Support the sales team in progressing pipeline opportunities

Order Processing

Convert approved quotations into sales orders accurately and efficiently
Raise purchase orders with suppliers and confirm pricing and lead times
Track orders through to delivery and keep customers informed
Resolve any issues, delays, or discrepancies in a timely manner
Ensure all orders are correctly recorded and documented

Supplier Internal Coordination

Liaise with AV distributors and manufacturers for pricing, availability, and technical queries
Work closely with internal teams (projects, logistics, finance) to ensure smooth order fulfilment
Support seamless handover from sales to project delivery
Maintain strong working relationships with key suppliers

Commercial Contribution

Actively contribute to the achievement of team sales targets
Support pipeline management through consistent follow-ups and updates
Assist in identifying and progressing new opportunities within existing accounts
Provide feedback to the sales team on customer trends and buying behaviour

Based in Dunstable, salary will be circa £30k-£35k p.a. plus pension and benefits.*

Your skills and experience

You will have strong experience in Sales Administration with excellent organisational skills.
Clear verbal and written communication with colleagues, clients and suppliers.
Excellent time management
Good MS Office skills including Word and Excel
Strong CRM skills ensuring accuracy in the database
You will be a good problem solver with great listening skills
A team player who will ensure good communication across the teams
Good attention to detail Ensuring accuracy in data entry, reports, and documentation.
Strong Customer Service skills Handling inquiries and maintaining positive relationships with clients or internal teams.
Great telephone manner – friendly and persuasive

The Organisation

Our client is a leading provider of audio-visual solutions and technology integration services for a diverse range of clients across various industries. They specialise in designing, implementing, and maintaining cutting-edge audio-visual systems that enhance communication and collaboration.

* Benefits include –

Stakeholders Pension Scheme
Opportunities for professional growth and development.
Collaborative and supportive work environment.
Access to the latest audio-visual technologies and tools.

The Recruiters

AV Jobs are the No. 1 Audio Visual Recruiters in the UK working with clients and candidates to ensure a successful job fit every time.