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Marketing Director

Job Details

The Marketing Director oversees all marketing operations of the company and develops its marketing strategy and vision. The Marketing Director is in charge of a team of enthusiastic marketing professionals and directs JustPark’s marketing efforts towards international success. The goal is to ensure JustPark’s marketing efforts are successful in helping it outperform competition. This is a data driven and performance marketing role.

Key Result Areas

  • “Listen” to the trends of the market and direct the relevant market research efforts of JustPark to enable us to Know Our Customer
  • Use a data-driven approach to define marketing strategies to support JustPark’s overall strategies and objectives
  • Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
  • Develop a feasible international marketing plan for the department and oversee its day-to-day implementation
  • Plan and organize marketing functions and operations (digital, branding, communications, etc.), and ensure they project JustPark’s unique “voice”
  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
  • Create a solid network of strategic partnerships
  • Build a highly efficient team of marketing professionals

REQUIREMENTS

  • Proven experience as an international Performance Marketeer or similar role having operated in both Consumer and BtB channels
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Clear ability to define measurable strategies to target well defined channels and segments.
  • Fluent in optimising Digital marketing tools and techniques leveraging
    • Social media
    • Paid media
    • SEO
    • Email
  • Solid understanding of market research and data analysis methods
  • Ability to apply marketing techniques over non-digital (e.g. press) channels
  • Understanding of different business disciplines (IT, finance etc.)
  • Proficient in MS Office and business software (e.g. CRM)
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • BSc/BA in business administration, marketing, communications, mathematics or relevant field; MSc/MA will be a plus
  • Managed, created, measured and scaled campaigns across multiple digital channels
  • International experience in both consumer and BtB marketing

BENEFITS

  • A competitive salary that is actually competitive
  • Generous stock options to match
  • Free lunch every day, cooked by our in-house chef (check out her Instagram: whatsjuliecooking)
  • Flexible working – our normal working hours are 9 to 6 but we trust you to manage your time if something different works for you
  • Laptop of your choice, you’ll just need to let us know whether you prefer Windows or Apple
  • External training, conferences, and professional development sponsored by the company
  • Quarterly team Away Days
  • Annual company retreat
  • A monthly allowance to spend on parking at JustPark spaces
  • Enhanced parental leave

 



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