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Marketing Executive

Job Details

As our UK expansion gains pace, we have an exciting opportunity for a Marketing Executive to support the Marketing Strategist with the planning and execution of tactics that drive awareness, consideration and leads from existing and potential customers. This is a new role with great career development opportunities for a creative, customer-centric, B2B marketer.

Competitive  Salary  Healthcare  Performance Bonus  Company  Pension

Role & Responsibilities:

  • Own and conduct annual research to profile customer segments and support strategic planning with tasks to include engagement campaigns, survey design, target-led telephone interviews, data analysis and trend reporting
  • Using HubSpot, support the execution of awareness and lead generation tactics including email, PPC and social media campaigns and report on their performance
  • Support the optimisation of campaign and website performance by monitoring key metrics and deploying A/B tests
  • Work collaboratively with cross-functional teams to develop and copywrite compelling and technical content assets that drive awareness, lead generation, SEO and sales enablement
  • Assist with day-to-day marketing administration including HubSpot database management, data cleansing and website maintenance
  • Liaise with external agencies and suppliers as required

Skills Required:

  • Bachelor’s degree in marketing, a related discipline or qualified by experience
  • Demonstratable experience of end-to-end marketing campaign and project delivery in a B2B setting
  • Strong research, data analysis and reporting skills gained from a commercial environment or as part of recent academia
  • Compelling B2B copywriting skills with a keen eye for accuracy and detail
  • Active listening and customer service skills with a professional telephone manner
  • Ability to work independently, proactively and as part of a team to set targets and multiple deadlines
  • Proven track record of delivering against objectives and overcoming challenges with innovative solutions to get the job done

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