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PPC Consultant

Job Details

Central Employment are delighted to be the digital marketing recruiter to a UK online retailer, as they look to expand their marketing function, with the appointment of a PPC Consultant.  Joining a growing team of specialists focusing on SEO & CRO, they now require a dedicated PPC Consultant to deliver impactful collaborative Paid Search campaigns and activities.  

As a PPC Consultant, your key responsibilities will be:

• Generating the agreed level of enquires for each brand through PPC and paid remarketing channels
• Increasing brand awareness and protecting brand equity with paid search
• Providing insights to the business around; Opportunities, Competitors and Market, in conjunction with our partners
• Create and manage campaigns across all channels, including developing a clear structure for PPC campaigns, ad groups and keywords
• Constantly test and learn across all activity to optimise ROI
• Focus on quality score as a key driver of efficiency
• Own the tracking and evaluation and reporting of PPC and Remarketing
• Forecast and manage the significant PPC budget on a daily basis
• Own the reporting and effectiveness of PPC campaigns, across all KPIs, to maximise ROI Generate performance insights via the use of analytical tools (mainly Google Analytics)
• Working with the PPC agency to deliver all daily operations of all paid advertising accounts

Experience required:

For this role they are looking for you to have extensive hands on experience within PPC (Adword, Search 360 and Bing) and experience of working within a complex business or an agency, ideally circa 2 yrs knowledge. You will need to have excellent relationship management skills, be organised and able to manage a busy workload. You will be experienced in working collaboratively within a multi-discipline team.

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