Job Details
Product Marketing Executive (Sheffield Depot)
A Product Marketing Executive at BM Architectural plays a key role in efficiently marketing our products and services with the aim of driving sales and broadening our market reach. The individual will develop a thorough grasp of our architectural products, understand our target market, and design unique marketing strategies to effectively communicate our offerings and position them in the market.
Responsibilities:
Develop and execute product marketing strategies that align with company goals and objectives.
Understand our products’ unique selling points to communicate effectively to the target market.
Conduct market research to keep up with industry trends and the competitive landscape.
Generate and deliver compelling product messaging that resonates with our target audience.
Collaborate closely with the sales team to ensure a consistent and efficient sales process.
Monitor and measure campaign results and refine strategies based on these analyses.
Assist in the creation of product marketing materials such as brochures, fact sheets, and presentations.
Work closely with cross-functional teams, including product development and design, to ensure accurate messaging and positioning of our products.
Organize product launch activities and manage the cross-functional implementation of the plan.
Arrange and participate in events, exhibitions, and conferences to showcase our product offerings.
Maintain website content with new product updates.
Requirements:
Bachelor’s Degree in Marketing, Business, or a relevant field.
Proven UK experience in product marketing, preferably in the building/construction industry (supply only products).
Strong communication, presentation, and organizational skills.
Ability to develop effective marketing strategies and to implement them successfully.
Proficient in using marketing software and social media platforms.
Excellent analytical skills to evaluate marketing campaigns.
Must have a customer-oriented approach and the ability to work in a fast-paced environment.
Innovative and creative thinking.
Ability to work collaboratively with cross-functional teams.
Skills:
Market Knowledge: Proficient in understanding and keeping up-to-date with the architectural industry market trends, customer needs, and the competitive landscape.
Communication Skills: Excellent verbal and written communication skills to present messages in a clear and compelling manner.
Analytical Skills: Strong skills in assessing the effectiveness of marketing initiatives, understanding data, drawing insights from analytics, and making data-driven decisions.
Strategic Thinking: Ability to think strategically and see the bigger picture. Ability to devise effective marketing strategies and plans.
Product Knowledge: Profound understanding of architectural products and services offered by the company.
Digital Marketing Skills: Proficiency in online marketing channels such as Search Engine Optimization (SEO), social media, content marketing, email marketing, etc.
Creativity: Ability to create engaging and appealing marketing content and ideas to attract and retain customers’.
Project Management Skills: Strong project management abilities to manage multiple projects simultaneously, ensuring they are completed on time and within budget.
Team Player: Ability to work effectively in a team, bringing diverse perspectives together, and fostering a collaborative working environment.
Problem-solving Skills: Aptitude to find solutions for various marketing challenges and obstacles in an innovative and efficient manner.
Relationship Building Skills: Capability to build and maintain strong relationships with clients, coworkers, and industry professionals.
Adaptability: Skill to adapt to changing circumstances, work under pressure, and handle a fast-paced working environment.
As a Product Marketing Executive at BM Architectural, you will play a vital role in driving our business growth while enhancing our brand’s credibility in the architectural industry. Your expertise in marketing architectural products will directly contribute to our achievements and success in the market.
If you think you are right for the job, we look forward to hearing from you!
Benefits include:
Enhanced maternity and paternity pay
Company pension
23 bookable days holidays
We are closed over the Christmas period
Opportunities to develop through our training courses and enhance your driving career within the company
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Barclay & Mathieson (BM Steel)
Barclay & Mathieson (BM Steel) has over 145 years’ experience as steel stockholders in the UK; we now operate from 15 locations around the country, from Aberdeen down to Winchester and Sittingbourne across to Bangor. With in-stock steel products including universal beams, universal columns, rounds, hollow section, bright bars and many more, we have an extensive product range to cater for any requirement with free bespoke cutting and depot collection.