Regional Sales Executive

Job Details

We are a is a well-established agricultural machinery, groundcare equipment, and rural supplies company working across a wide range of agricultural enterprises – from arable and livestock farms to estates, horticultural businesses, and sports turf facilities. With a strong reputation for technical expertise and customer service,
The Role

We are seeking an experienced Sales Executive to join the field sales team. You will be responsible for developing new business and managing existing relationships across a diverse portfolio of agricultural and rural customers.
Key Responsibilities

Develop and execute a territory sales plan to achieve revenue and margin targets
Proactively identify new business opportunities across farming, estate, groundscare, and rural sectors
Build and maintain strong relationships with farm managers, estate owners, groundscare contractors, and agricultural dealers
Provide technical product advice and demonstrations on a wide range of agricultural and groundcare machinery and supplies
Negotiate contracts and tenders, working closely with the internal sales and logistics teams
Attend trade shows, county fairs, and industry events to represent the business
Maintain accurate CRM records and sales forecasts

What We’re Looking For

Proven field sales experience within the agricultural, groundcare, machinery, or rural supplies sectors
Strong understanding of agricultural enterprises and the challenges faced by modern farming and estate management
Confident presenting and demonstrating technical products to a range of stakeholders
Self-motivated, organised, and comfortable managing a large geographical territory
Full UK driving licence

Desirable

BASIS or FACTS qualification
Experience with precision agriculture or integrated farm management systems

What We Offer

Competitive basic salary woth bonus scheme
Company vehicle
Pension and healthcare
Ongoing product and sales training
Career progression within a growing, independent business