Senior Digital Marketing Manager (FTC 12 months)

Job Details

About the role

This is a rare opportunity for an exceptional Digital Marketing Leader to drive end-to-end growth for one of the UK’s most respected and customer-focused telecoms and technology providers, Zen who offer broadband, voice, hosting, cloud and security services to homes and businesses nationwide. Reporting to the Head of Marketing, you will work closely with senior stakeholders to own and scale customer acquisition, lead generation, and conversion performance. Balancing strategy with execution, you will optimise the full click-to-lead funnel, set ambitious growth targets, and scale high-impact initiatives. You will mentor and lead your small in-house team, collaborate with freelance specialists and agency partners, and work closely with the wider Marketing and Sales teams to ensure digital performance directly supports pipeline, revenue, and long-term growth.

What you’ll do

You will lead a high-performing, multi-channel growth engine across Paid Media, PPC, Price Comparison affiliates, SEO, CRO, content, and creative – placing data and performance insight at the heart of every decision. While this is a senior leadership role, you will remain hands-on across key platforms including GA4, Google Ads, Meta, and LinkedIn, with a strong focus on tracking, attribution, and data quality.

Performance Marketing

Lead and develop a high-performing performance marketing team across PPC, paid social, SEO and affiliate channels

Own a performance marketing budget, with accountability for lead volume, quality, CPL and revenue impact

Design and scale B2C and B2B lead generation strategies across paid search, paid social and affiliates

Build and optimise full-funnel acquisition journeys, supported by structured A/B testing and experimentation

Own measurement, attribution and reporting, delivering clear insights tied to pipeline and revenue

Website & Digital experience

Own the strategy, roadmap, and ongoing optimisation of Zen’s websites.

Own website performance and digital trading, improving conversion, UX and SEO

Lead the design, development, and continuous improvement of customer journeys

Ensure all digital experiences are optimised for performance, usability, accessibility, and conversion.

Partner closely with Product, Technology and Content teams to deliver high-impact website enhancements to keep the website current with the correct content.

Mentor and support your team member, the Website Lead, to drive website and landing page development and testing, ensuring campaigns and channels achieve maximum performance.

Drive conversion rate optimisation (CRO) through A/B testing, personalisation, and data-led experimentation.

Ensure best practice implementation of SEO, site architecture, and technical performance.

Maintain high standards for site governance, security, compliance, and brand consistency.

Use analytics and customer insight to inform prioritisation and continuous improvement.

Keeping the websites current with the correct content and offering the customer an enjoyable user experience

Use analytics tools to evaluate performance and ROI

Leadership & team management

Lead and mentor a small, high-performing in-house digital marketing team, including the Digital Marketing Manager and Website Lead, fostering professional growth and accountability.

Delegate responsibilities effectively while maintaining hands-on involvement in key digital marketing projects.

Build a collaborative, innovative, and results-driven culture that encourages experimentation, data-driven decision making, and continuous learning.

Manage relationships with freelance specialists and agency partners, ensuring alignment with team goals and overall marketing strategy.

Set clear performance expectations, monitor progress, and provide regular feedback to drive team and individual success.

What you’ll bring

Bachelor’s degree in Marketing or related field. CIM Digital Diploma preferred.

6+ years of experience in digital marketing, preferably in telecoms, ISP, or technology sectors ideally covering both B2B and B2C

Proven experience managing high-volume, performance-driven campaigns.

Proficiency in analytics tools (GA4, Power BI, CRM systems such as Salesforce).

Strong leadership, stakeholder management, and negotiation skills.

Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight

Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights

Strong analytical capability, including GA4 reporting and attribution, performance optimisation, agency management with commercial accountability, and confidence delivering integrated, multi-channel campaigns at pace.

Deep, hands-on experience across PPC, paid social, display and affiliates

Strong expertise in tracking, tagging, attribution and data quality

Proven experience scaling B2C and B2B lead generation in a fast-paced, sales-driven environment

Analytical, commercially minded and confident leading teams and challenging thinking

Advantageous but not essential: Sitefinity and headless CMS Strapi

We’re building an inclusive work environment

At Zen, your individuality matters. Your gender, race, ethnicity, disability, sexuality, neurodiversity, background, and everything else that makes you who you are, we value it all. We want you to feel seen, respected, and supported from the very start of your journey with us.

Our Values shape how we work and who we are. We celebrate diversity and build strong communities where everyone belongs. We put people and the planet before profit, and we’re ambitious about the future, always learning, innovating, and striving to deliver award-winning service. Together, this means you’ll find opportunities not just to grow your career, but to make a meaningful impact.

We’re always open to conversations about part-time or flexible working, or reasonable adjustments, and we’ll support you wherever we can. Please feel comfortable sharing your preferences during the recruitment process.

If you’d like to find out more about what life is like at Zen, take a look at our careers page. Or, if you’d prefer to speak with someone about the role, call us on 01706 902 275 or email HR@Zeninternet.co.uk, we’d be happy to chat!

FAO Recruitment agencies & organisations: Please note that we do not need agency support to fill this role. We have a small, but great, pool of agencies on our PSL and will contact one of those if we need to.

We’re building an inclusive work environment

At Zen, your individuality matters. Your gender, race, ethnicity, disability, sexuality, neurodiversity, background, and everything else that makes you who you are, we value it all. We want you to feel seen, respected, and supported from the very start of your journey with us.

Our Values shape how we work and who we are. We celebrate diversity and build strong communities where everyone belongs. We put people and the planet before profit, and we’re ambitious about the future, always learning, innovating, and striving to deliver award-winning service. Together, this means you’ll find opportunities not just to grow your career, but to make a meaningful impact.

We’re always open to conversations about part-time or flexible working, or reasonable adjustments, and we’ll support you wherever we can. Please feel comfortable sharing your preferences during the recruitment process.

If you’d like to find out more about what life is like at Zen, take a look at our careers page. Or, if you’d prefer to speak with someone about the role, call us on 01706 902 275 or email HR@Zeninternet.co.uk, we’d be happy to chat!

FAO Recruitment agencies & organisations: Please note that we do not need agency support to fill this role. We have a small, but great, pool of agencies on our PSL and will contact one of those if we need to.

Benefits

2 x Life Assurance Cover, with option to flex upwards
25 days Annual leave, rising to 30 days with length of service, with the option to purchase up to 5 more.
Access to private Medical Healthcare and a Healthcare Cash Plan
An extra day off for your birthday
Car salary sacrifice scheme
Continuous learning and development
Discounted Mobile plans
Flexible and Hybrid working
Free onsite parking
Internal coaching and mentoring opportunities
Onsite Contemplation and Prayer room
Onsite Electric Car Charging points
Optional flexible critical illness cover
People-friendly policies
Recognition awards where we celebrate the most awesome people
Retail discounts
Salary sacrifice Pension- minimum of 3% Employee contributions for a 5% Employer contribution
Six monthly salary reviews
Subsidised Nursery fees
Subsidised Onsite Restaurant
Superfast Free Reliable Broadband
Travel Loan and Ride2Work Schemes
Two days’ paid leave per year for voluntary work

About Zen

At Zen, we’re redefining what it means to be a business, not just through what we do, but how we do it. We believe there’s a better way of doing business.

As the UK’s largest independently owned telecommunications and technology provider, we put people and planet before profit. We’re here for the long term, never for sale and driven by our purpose: Do right for people and planet. Being a certified B Corp is just one way we demonstrate our commitment to social and environmental responsibility. From award-winning services and industry-leading customer support to our focus on sustainability and community. Everything we do is guided by our core values, and yours.

At Zen, we know that our strength lies in our people. That’s why we celebrate individuality and diversity, creating a workplace where everyone belongs. We bring together our Zen values and personal values to build a supportive, open, and inclusive environment. Together, we grow, both as professionals and as people. We’re proud to be recognised as a Great Place to Work across multiple categories: Large Organisation, Wellbeing, Women, Development, and Technology, a reflection of the inclusive, empowering, and future-focused culture we’ve created.

We’re ambitious. We embrace innovation and welcome change. We challenge ourselves to think differently, improve constantly, and lead by example. We see every challenge is an opportunity. Every voice matters. And every success fuels a much bigger purpose.

So, if you’re looking for a job where your values matter, where you can help build a future where business is a force for good, join us and help make a difference. Whether you’re just starting out or bringing years of experience, your work at Zen will have real impact on our people, customers, communities, and the planet.