Job Details
Position: Marketing Content Lead – Viral Content
Location: London Area – Hybrid
We are working with an exciting high growth start-up within the entertainment and games space that are looking for a Content Lead to to manage their owned content team, accelerating visibility and driving views on their content. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.
Your Responsibilities:
Creative Leadership
Define and oversee the creative vision across all in-house content formats and product lines, ensuring consistent, high-performing output at scale.
Lead experimentation across new content types, including emerging digital formats, AI-assisted content, short-form trends, and other innovative approaches.
Establish a structured testing programme: develop hypotheses, run experiments, capture insights, and scale successful concepts.
Operations, Systems & Distribution
Build and manage the systems that support content production, including scheduling, publishing rhythms, and distribution processes.
Implement a reporting structure where channel leads analyse performance data and share key insights on a regular basis.
Make informed decisions on content output based on demand signals, product availability, and revenue projections.
Performance & Collaboration
Share top-performing formats and insights with paid media and partnership teams to improve campaign effectiveness and creative direction.
Take ownership of overall performance targets across a multi-channel portfolio, driving large-scale audience growth.
Develop a framework to connect content performance with commercial outcomes, ensuring measurable impact on revenue.
Team Leadership & Growth
Manage junior team members and support future hiring as the function expands.
Lead recruitment processes and help shape the team structure over time.
Provide regular feedback to senior leadership on performance, resource needs, and growth opportunities.
About You:
Confidence in proposing bold ideas and taking full ownership from concept through to results.
A proactive, resourceful mindset with strong strategic and executional skills.
A deep understanding of viral content and digital audience behaviour.
A background in driving millions of views on short form content across YouTube, Snapchat, Meta and TikTok.
If you are collaborate, driven and eager to make a significant impact in a future market leader then we’d love to hear from you.
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Lime Talent
Lime Talent is a search firm specialising in FMCG and consumer products. We are based in Wimbledon, London, recruiting for companies all over the UK and internationally. We match high quality candidates to businesses of all sizes, from small start-ups to leading blue chip brands.