Sales / Business Development Executive

Job Details

Business Development Executive

Location: Peterborough (Office-based with travel)

Salary: £30k- £35k + Commission

The Role

This is not a “maintain a few accounts and send some emails” kind of job.

This is the first dedicated Business Development hire for the business – which means one thing: you’ll be building the retail channel properly, from the ground up.

You’ll be responsible for identifying, approaching and winning new retail partners across the UK, helping grow brand presence and ultimately driving revenue.

There’s no legacy pipeline to lean on. No warm desk. No hiding place.

But… there is real opportunity to make your mark and be the person behind that growth.

What You’ll Be Doing

Identifying and targeting independent and national retailers within the home, interiors and furnishings space

Proactively generating new business through calls, emails, LinkedIn and face-to-face meetings

Building and managing your own sales pipeline from scratch

Presenting the product range in a compelling, commercially focused way

Negotiating terms and closing deals with new retail partners

Developing long-term relationships to drive repeat and consistent business

Attending trade shows, client meetings and industry events

Feeding back market insight — what’s selling, what’s not, what competitors are doing

Working closely with internal teams to ensure smooth onboarding of new accounts

What You’ll Need

Proven experience in business development / field sales / account acquisition

Experience selling into retailers (homewares, interiors, furniture, flooring, textiles — anything adjacent is a big plus)

Confidence picking up the phone and opening doors from cold

Commercial awareness — you understand margin, pricing and what drives buying decisions

Strong relationship-building skills (you’re not just transactional)

Self-motivation — you won’t need chasing to do the job

What You Might Not Like

There’s no existing structure for this role — you’ll be helping shape it

It’s a true new business role — rejection comes with the territory

You’ll need resilience — not every retailer says yes first time

It’s not a sit-back-and-manage role — it’s proactive, front-foot, and sometimes graft-heavy

What You’ll Get

The chance to build something — not just maintain it

Real autonomy and trust

A business that’s growing and open to ideas

Commission structure that rewards results (as it should)

What To Do Next

If you’re the kind of person who enjoys opening doors, building relationships and actually seeing the impact of what you bring in – this will suit you.

Apply or get in touch for a confidential chat.