Job Details
A fast-growing performance marketing business is hiring an SEO Lead to drive the growth of a high-performing affiliate portfolio across multiple international markets.
This is a strategic, hands-on leadership role where you’ll own SEO performance across multiple content-led websites, launch new affiliate projects from the ground up and lead a team of SEO Content Managers. You’ll have genuine ownership over strategy, execution and commercial outcomes while working closely with some of the world’s largest publishing partners.
Role: SEO Lead
Salary: Up to €85,000
Location: Berlin, hybrid working
What you’ll be doing
* Own the SEO strategy across a portfolio of high-performing affiliate websites
* Launch new affiliate sites from concept through to go-live across multiple markets
* Drive both on-page and off-page SEO performance to increase rankings, traffic and revenue
* Develop and execute content-led SEO strategies that deliver long-term organic growth
* Lead backlink acquisition and link-building campaigns to strengthen domain authority
* Manage relationships with publishers, agencies and external partners
* Identify new market opportunities through keyword research, competitor analysis and market sizing
* Lead, mentor and develop a team of SEO Content Managers
* Work closely with Product, Content and commercial teams to prioritise high-impact SEO initiatives
What you’ll need
* Proven experience leading SEO strategy within affiliate marketing, publishing or high-growth digital businesses
* Strong leadership experience with a track record of managing and developing SEO teams
* Excellent knowledge of content-led SEO, on-page optimisation and off-page SEO strategies
* Hands-on experience running successful link-building campaigns
* Strong commercial understanding of how SEO drives traffic, conversions and revenue
* Native German and fluent English, with the ability to work confidently across both languages
* Strong analytical skills with the ability to prioritise work based on commercial impact
* Comfortable operating within fast-paced, entrepreneurial environments
* Experience working with publishers or publisher partnerships would be highly advantageous
* Experience within iGaming or affiliate marketing is highly desirable, although not essential
* This is not a purely technical SEO role. The ideal candidate will have a balanced background across content strategy, leadership and commercial SEO.
This role would suit an experienced SEO leader who enjoys building content-led growth strategies, leading high-performing teams and taking full ownership of SEO performance across a growing international affiliate portfolio.
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Digital Waffle
Who we are. Founded in 2018, Digital Waffle is a leading tech & digital recruitment agency. We are dedicated to finding and matching the best digital talent with growing businesses across the UK and Europe. Digital Waffle was formed on the idea that traditional recruitment agencies were broken and required a radical change that put quality first. By removing all daily KPIs, and the noise around them, we have allowed each of our consultants to focus on the quality of the service provided to both client and candidate as opposed to diluting the efforts in an attempt to hit arbitrary numbers.