What is it like to work in digital marketing?

Digital marketing isn’t just the latest buzzword in sales; it’s quickly becoming one of the most dominant kinds of marketing across the globe, with billions spent in the industry every year. Digital marketing effectively means marketing that takes place online, including Google ads, YouTube and website ads, as well as social media marketing.

What does a career in digital marketing entail?

Social media marketers utilise a wide range of digital tools to optimise online campaigns for the right audience. Tools like SEMrush,  Ahrefs , Moz ,  can be used to record, track, and assess the success of search engine optimisation (SEO) and pay-per-click (PPC) campaigns. Social media marketing is data-driven, with most marketers using data acquired from tools like this to optimise campaigns for different audiences.

Unlike many other sales careers, digital marketers don’t necessarily have to be outgoing, because most of the work of a digital marketer will be done at a computer. However, professionals in digital marketing and PPC will still have to meet with and work closely with clients to deliver campaigns that meet a client’s targets and match their brand, so some people skills are a must. Attention to detail, a good head for stats, and self-motivation are all key skills in digital marketing.

What are the rewards of a career in digital marketing?

Digital marketing is a popular industry at the moment, probably in part due to the trajectory of the sector: digital marketing is growing every year, which means that jobs in digital marketing are somewhat future-proofed. Average digital marketing salaries can range from around £25,000 for digital marketing executives just starting out to upwards of £40,000 for digital marketing managers with years of experience. As a largely office-based role, digital marketers may also enjoy more flexible working hours when compared to traditional sales professionals.

What experience do I need to work in digital marketing?

Digital marketing is a career that anyone can get a foot in the door with. Many positions may be open to graduates only, but some will accept candidates without degrees but with prior professional experience in digital marketing.

Without a doubt, the most important thing that recruiters will be looking for when hiring for digital marketing roles will be knowledge of digital marketing tools and strategies. It probably goes without saying that you’ll need to know your way around a computer to be in with a chance of working in digital marketing, but if you know your SEO from your PPC and you’ve got experience with tools like Google Ads Editor and Google Keyword Planner, you might be in with a shot.

For those candidates really keen to stand out, online courses in PPC and digital marketing can make a difference here.

Browse for digital marketing jobs today

If you’ve got experience in PPC and you think you know your way around a digital marketing campaign, browse digital marketing jobs on our jobs board online (https://www.salesroles.com/find-a-job/) at Sales Roles. With roles from entry-level positions all the way up to digital marketing manager, start your new career today with Sales Roles.