Could e-commerce sales be right for you?

Could e-commerce sales be right for you?

E-commerce is an emerging industry. Amazon paved the way for millions of e-commerce retailers to come, and today e-retail accounts for 14.1% of all retail sales across the globe. The sector was already predicted to reach $4.13 trillion by 2023, but this has no doubt been expedited by the COVID-19 pandemic, which has seen more and more consumers choose to stay at home and shop online than ever before. If you’re considering a role in sales, e-commerce sales is a burgeoning industry and one which is set to be bigger than ever in the years ahead.


What kind of sales jobs are available in e-commerce?

E-commerce is a little different to most other branches of sales, but it bears most similarity to retail sales positions. Candidates with backgrounds in retail or digital media are ideal for e-commerce sales jobs, which combine the market and product range of the retail industry with the tech of digital services.

Whether you’re a newcomer to the world of e-commerce or an old hand, there are plenty of roles in this growing sector, including:

– Sales advisers. This is an entry-level, customer-facing position that involves converting leads into e-commerce customers via phone and webchat. Experience in telesales is a huge plus here.

– E-commerce executive roles. Requiring a little more experience than sales adviser roles, these sales jobs are strategy-centred, with key responsibilities including listing products online, marketing products digitally, and creating online sales campaigns.

– E-commerce managers. Managing an e-commerce team is a little different to traditional retail management, requiring the skills to manage a team of online sales staff, as well the experience to manage a successful e-commerce strategy across multiple marketplaces; an ability to understand data including web traffic and conversion rates; and an understanding of SEO and PPC as well as other digital marketing techniques.

What skills do I need for a sales role in e-commerce?

One of the biggest differences between roles in e-commerce sales and more traditional sales departments is that, while verbal communication skills are still important, written communication skills really come to the fore in e-commerce. E-commerce sales roles will often involve communicating with customers via online mediums including webchat, as well as optimising online content (such as product listings) and creating digital marketing campaigns.

If you think you’ve got the skills to sell – so you’re motivated, organised, knowledgeable, and confident – but you’re happier in front of a computer than you are on the phone, then e-commerce sales might just be for you.

What other sales jobs could I do?

If you’re interested in e-commerce, the chances are you could excel in retail sales too. Both industries offer the same level of diversity and involve selling consumer goods – it’s just that one happens mostly online, and the other mostly offline.

Digital marketing positions are also a natural consideration for candidates interested in e-commerce, with these roles heavily connected to e-commerce sales positions but more focused on marketing and less on sales.

To find the hottest e-commerce sales jobs in your area, browse our listings ( and apply today.